Kai Ryssdal’s Pumpkin Spice Latte Fundraiser

Marketplace’s first fundraiser that relied on social media engagement to drive donor pledges. The drive exceeded our fundraising goals, and the videos created were some of our top performing social posts of all time.

Responsibilities for the project: Ideation, producing, shooting and editing.

Fundraiser Introduction
PSL “Horror” promo
PSL taste test for reaching goal